Project Overview

With a growing need for a redesign to the public site, the proposed solution was to create a design system to create consistency and improve the user experience. There had been many attempts to redesign the public site before, with many different strategies, so we knew we had our work cut out for us.

Problem:

Consistency

The current site lacked consistency. Built over 10+ years, by many different designers and developers, the site had no direction for keeping components consistent or user friendly.

Ownership

The marketing team historically had ownership over the public site. Without the buy-in for UX, the site lacked the voice of the customer and all their usability needs.

Usability

Current site did not comply with ADA, and the previous solution was developers hacking together solutions in order to comply. With the demographic of our site primarily being seniors, we had to take this into consideration as well.

Process:

Site Audit

• Audit the existing public site components

• Give us a base

  • What components exist? Interactive states?

Research & Planning

• Design System Research

• Competitive Analysis

• Structure Organization

• Prioritization

• What components would we need to build? What could be consolidated? What interactive states? Usability improvements

Create & Iterate

• Start with foundations

• Build up to complex components

• Page designs

• UX improvements, while still keeping the integrity of the existing site and functionality

Next Steps

1. Implementation
   These pages are actively being implemented onto the public site from lowest value to highest. The work from here is a lot of collaborating with developers and stakeholders to ensure a seamless transition.

2. Documentation
   Create a design library in order to establish a shared language for cross-functional teams.

3. Iteration
   Now that we have a consistent base, we can start to focus on more complex UX problems of the site and our customers experience holistically.

4. Managing
   Establish conventions for creating new components as well as updating older ones.